Santosh Sreedhar – Medium

Santosh Sreedhar

Santosh Sreedhar

Playing the Dravid Card: The Roles Celebrity Endorsements Play

Rahul Dravid’s angry tantrum on screen for the CRED Ad has brought celebrity endorsements once again to the limelight. Many liked the ad…

7 min readApr 27, 2021

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Playing the Dravid Card: The Roles Celebrity Endorsements Play

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Santosh Sreedhar

When Valuation Eats Values for Breakfast: The CRO’s Dilemma

This story continues from where my earlier article titled “When Valuation Eats Values for Breakfast: A True Story” had left. That story…

15 min readJan 16, 2021

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When Valuation Eats Values for Breakfast: The CRO’s Dilemma

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Santosh Sreedhar

#BoycottTanishq Vs. #BoycottByjus: A Branding Perspective

In the last few weeks, we have seen social media response to online criticism by two well-known companies — Titan and Byju’s. While the…

7 min readDec 8, 2020

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#BoycottTanishq Vs. #BoycottByjus: A Branding Perspective

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Santosh Sreedhar

When do you need a Consultant? — A Consultant’s Perspective

In this article, the author offers a framework for firms to prioritize areas for hiring Consultants.

6 min readOct 23, 2020

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When do you need a Consultant? — A Consultant’s Perspective

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Santosh Sreedhar

The Customer Loyalty Conundrum

Why it’s High Time CEOs Took Charge

7 min readJul 26, 2020

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The Customer Loyalty Conundrum

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Santosh Sreedhar

When Valuation Eats Values for Breakfast: A True Unicorn Story

The birth of every new unicorn is a celebration. It’s a testimony to the entrepreneurship and enterprise of the nation, and of the…

8 min readJul 25, 2020

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When Valuation Eats Values for Breakfast: A True Unicorn Story

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Santosh Sreedhar

Santosh Sreedhar

Management professional with over 20 years’ experience in strategy consulting and FMCG (CPG) marketing & sales across Asia and East Africa.

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