Playing the Dravid Card: The Roles Celebrity Endorsements PlayRahul Dravid’s angry tantrum on screen for the CRED Ad has brought celebrity endorsements once again to the limelight. Many liked the ad…Apr 27, 2021Apr 27, 2021
When Valuation Eats Values for Breakfast: The CRO’s DilemmaThis story continues from where my earlier article titled “When Valuation Eats Values for Breakfast: A True Story” had left. That story…Jan 16, 2021Jan 16, 2021
#BoycottTanishq Vs. #BoycottByjus: A Branding PerspectiveIn the last few weeks, we have seen social media response to online criticism by two well-known companies — Titan and Byju’s. While the…Dec 8, 2020Dec 8, 2020
When do you need a Consultant? — A Consultant’s PerspectiveIn this article, the author offers a framework for firms to prioritize areas for hiring Consultants.Oct 23, 2020Oct 23, 2020
When Valuation Eats Values for Breakfast: A True Unicorn StoryThe birth of every new unicorn is a celebration. It’s a testimony to the entrepreneurship and enterprise of the nation, and of the…Jul 25, 2020Jul 25, 2020