Santosh Sreedhar – Medium

Santosh Sreedhar

Santosh Sreedhar

Playing the Dravid Card: The Roles Celebrity Endorsements Play

Rahul Dravid’s angry tantrum on screen for the CRED Ad has brought celebrity endorsements once again to the limelight. Many liked the ad…

Apr 27, 2021

Playing the Dravid Card: The Roles Celebrity Endorsements Play

Apr 27, 2021

Santosh Sreedhar

When Valuation Eats Values for Breakfast: The CRO’s Dilemma

This story continues from where my earlier article titled “When Valuation Eats Values for Breakfast: A True Story” had left. That story…

Jan 16, 2021

When Valuation Eats Values for Breakfast: The CRO’s Dilemma

Jan 16, 2021

Santosh Sreedhar

#BoycottTanishq Vs. #BoycottByjus: A Branding Perspective

In the last few weeks, we have seen social media response to online criticism by two well-known companies — Titan and Byju’s. While the…

Dec 8, 2020

#BoycottTanishq Vs. #BoycottByjus: A Branding Perspective

Dec 8, 2020

Santosh Sreedhar

When do you need a Consultant? — A Consultant’s Perspective

In this article, the author offers a framework for firms to prioritize areas for hiring Consultants.

Oct 23, 2020

When do you need a Consultant? — A Consultant’s Perspective

Oct 23, 2020

Santosh Sreedhar

The Customer Loyalty Conundrum

Why it’s High Time CEOs Took Charge

Jul 26, 2020

The Customer Loyalty Conundrum

Jul 26, 2020

Santosh Sreedhar

When Valuation Eats Values for Breakfast: A True Unicorn Story

The birth of every new unicorn is a celebration. It’s a testimony to the entrepreneurship and enterprise of the nation, and of the…

Jul 25, 2020

When Valuation Eats Values for Breakfast: A True Unicorn Story

Jul 25, 2020

Santosh Sreedhar

Santosh Sreedhar

Management professional with over 20 years’ experience in strategy consulting and FMCG (CPG) marketing & sales across Asia and East Africa.

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